This subject explores the importance of ideas in communication and building brands, the challenges posed by a diverse media landscape and the efficiency of advertising. Against a backdrop of technological change, students examine the consumer's interactions with the media, brands, ideas and advertising. As a component of finding insights and recognising ideas, students examine what changes occur in ideas as they migrate from one channel to another and the associated issues for practitioners. In pursuit of innovative approaches to idea generation, a critical research and practice-based approach is taken in which students explore experimental and industry techniques and critique their value in uncovering ideas with practical potential for advertising. Students develop creative solutions for a variety of channels representative of today's complex media environment.
Spring semester, City campus
2008 contribution for post-2008 Commonwealth-supported students: $849.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2008 amount for undergraduate domestic fee-paying students: $2,840.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167