50125 Communication and Audience

8cp
Disciplinary Strand – Communication and Information Studies – 200 level

In this subject, students analyse different approaches to concepts of the audience from a communication perspective. They critically evaluate the media-influence process and use case studies for a comprehensive and critical assessment of theoretical approaches. Students review and apply semiotics as an approach to understanding the many influences on individual interpretation of visual, auditory and verbal signs. They assess methods to measure audience and to understand audience reception. This subject also explores issues and trends in communication and the implications of the increase in opportunities for interaction on concepts of the audience.

Typical availability

Spring semester, City campus

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $849.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,840.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.167

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.