35100 Introduction to Sample Surveys

This subject provides students with basic quantitative research skills applicable in a variety of disciplines and work environments. It focuses on the use of the sample survey as a research tool, placing it in context as part of the range of research methods. The subject addresses aspects such as questionnaire design and wording, mode of survey administration and sampling method. Appropriate methods of statistical analysis are covered using the package SPSS, and emphasis is given to the skill of research report writing. Part of the assessment is the designing and carrying out of a small quantitative research project, and the many practical steps involved are placed within a project management framework.

Typical availability

Spring semester, City campus