27765 Event Management

The subject deals with the strategic management process as it applies to events, and places heavy emphasis on selected aspects of operational planning, notably those associated with human resource management, administration/operations, and evaluation and research. Other aspects of operational planning, specifically those associated with marketing and finance, while briefly overviewed here, are taken up in later subjects devoted specifically to these areas. Matters associated with ethical and socially responsible business practices are also dealt with in this subject. A core focus of this subject is the development of skills and knowledge associated with the ability to critically assess events in terms of their current management practices.