27728 Event Marketing

6cp
Postgraduate

This subject provides an overview of key considerations in the marketing of event experiences, and seeks to develop a comprehensive understanding of the event attendee. The focus of this subject is on the application of the strategic marketing planning process to events of various types. This process involves: undertaking a situational analysis; establishing target markets – setting objectives and associated strategies, along with plans for their achievement; and the development of control and evaluation systems. Case studies examining how the marketing planning process has been applied to selected Australian and overseas events are a feature of this subject.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.