27703 Event Management

This subject provides the skills and knowledge necessary for management positions within the area of event-based tourism. Particular emphasis is placed on conferences, festivals and special events. The subject describes the broad characteristics of the events sub-sector of the tourism industry, and discusses the roles played by events in the development of tourist destination regions. It examines the broad functions performed by events from the perspective of communities, organisers, participants and attendees and reviews the planning, marketing, organising and evaluation tasks associated with events.