This subject deals with non-ticket/registration fee-based revenue streams available to public and corporate events. In doing so it seeks to firstly identify these income streams before going on to discuss their strategic development. Given its significance to many events, substantial time is given in this subject to examining how events develop and manage sponsorship as a major revenue source. Other revenue streams that are dealt with in this subject include merchandising, licensing, concession rights, media rights and grants. Discussion of the evaluation and effectiveness of these revenue streams is also a key aspect of this subject.
2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2008 amount for undergraduate domestic fee-paying students: $2,346.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125