27193 Event Marketing

6cp
Undergraduate

This subject examines the strategic marketing planning process as it applies to events of various types. In moving through this process, this subject deals with: the event marketing environment; setting marketing objectives; understanding event consumers; event marketing strategies; positioning and branding events; managing the quality of event experiences; distributing 'access' to events through the ticketing process; pricing; marketing communications; and approaches to monitoring, controlling and evaluating event marketing efforts. There is a focus on case studies in this subject.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.