27116 Electronic Marketing and Management of Tourism Services

6cp
Requisite(s): 27648 Tourism and the Industry 2 AND 27642 Tourism Marketing
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject examines how information and computer-mediated communication technology is used in the information-intensive travel and tourism industry. It examines and analyses the use of this technology in each sector of the tourism industry to establish why it is used, what efficiencies it brings and the implications for the links in the tourism service distribution chain. It gives students an understanding of how e-commerce in the tourism and travel industry is changing the way in which travel and tourism services are promoted and distributed to the consumer.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.