24792 Business and Culture in the Asia-Pacific

The subject aims to create cultural and linguistic sensitivity when doing business with countries in the Asia–Pacific region. It introduces cultural norms, basic language issues, and business practices in the region. It also further develops the content of other subjects by examining issues unique to this region of greatest relevance to Australia. These include ethics, environmentalism, consumer and business behaviour, legal creation and enforcement, developing relationships, entering networks and building alliances, appreciating the role of government and planning and its impact on marketing, creating effective promotional strategies and the significance of international trade relations between Australia and other countries in the Asia–Pacific.