24607 International Marketing Management Project

This subject involves applying knowledge gained in other international marketing subjects to an international marketing problem faced by a firm. Students develop a project proposal outlining the theoretical basis and methodology for in-depth investigation of a particular international marketing problem. They then analyse primary and secondary data gathered from the client organisation and outside sources, and prepare oral and written reports of findings in areas such as entry strategies, international product, pricing, promotion and distribution strategies and control of overall international marketing programs. Students are required to isolate one critical international marketing problem faced by the firm and prepare a case study on that issue.

Assessment: For a group assessment/report/project, every group member will submit an individual piece of assessment with a value of at least 70% of that assessment/report/project. This individual piece of assessment could take a variety of forms, such as an individual report or a reflective journal, in order to gauge an individual's contribution to the group task.

The report will be secured through a combination of ensuring the specific project has not been undertaken by previous students of this subject or by the same student in a different subject, and through the use of plagiarism detection software.