24430 Applications of Marketing Research

6cp
Requisite(s): 24309 Introductory Marketing Research
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject provides a capstone experience in marketing research and project management, drawing upon the skills developed in the requisite subject. Students work together in groups to undertake an investigation of a marketing management problem on behalf of a 'real world' client. This involves the design and implementation of all stages of a market research project.

Assessment: For a group assessment/report/project, every group member will submit an individual piece of assessment with a value of at least 70 per cent of that assessment/report/project. This individual piece of assessment could take a variety of forms, such as an individual report or a reflective journal, in order to gauge an individual's contribution to the group task.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.