21873 Global Business Strategies

Global Business Strategies is the capstone subject in the Executive MBA degree. This subject challenges the traditional thinking about strategy and is designed for serious academic study by managers and practitioners who wish to apply high level conceptual and critical thinking skills to global business strategy and value innovation. The key issues addressed are how to plan and execute the steps required for initiating new international business ventures, how to meet the business challenges arising from international, social and environmental concerns, and technical innovation. The implications of cross-country differences in cultural, demographic and market conditions, strategy options for entering and competing in foreign markets, the growing role of alliances with foreign partners, the importance of locating operations in the most advantageous countries and the special circumstances of competing in such emerging markets are explored.