21857 Global Business Strategy in the Digital Economy

This subject creates an awareness of the constraints and challenges that managers may experience when formulating and implementing e-business strategies in the borderless world of global business. It gives participants an understanding of the contemporary business environment in which international business operates and how business can formulate appropriate global value chain strategies. It focuses on specific issues involved in electronic business that apply when doing business across national boundaries and when operating on a global basis. It explores a variety of strategic options which are available to international business organisations.