88944 Branding Project

Requisite(s): 88943 Brand Strategy

There are also course requisites for this subject. See access conditions.

This is the final subject in the Branding Design major and is held as a practical project that integrates the three previous subjects. The subject involves rebranding projects with 'live' clients. Students are provided with skills to assist their rebranding jobs in the areas of project management, client relations, strategy validity testing, brand user testing, quality assurance mechanisms, and presentation techniques.