University of Technology SydneyHandbook 2007

88941 Experience Economy

6cp

This subject introduces students to post-industrial capitalism, variously called the service economy, the information economy, the knowledge economy, the experience economy, and the support economy. Through a series of readings, seminars, observations and self-interrogations, students explore the contexts that are making branding significant, such as globalisation, quality assurance, customer relations management, human resources management, post-materialist societal values, and dematerialisation. The subject involves fieldwork investigating how businesses are packaging experiences for target audiences and the critical reflection by each student of their own consumption habits and values.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $624.50
2007 amount for undergraduate domestic fee-paying students: $2,070.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.