83565 Marketing Promotions for Fashion

Requisite(s): 83121 Fashion Communication: An Introduction AND 83233 Fashion Communication: Fashion Drawing and Digital Media AND 83344 Fashion Communication: Advanced Drawing and Digital Media
Undergraduate
Subject coordinator: Dr Vicki Karaminas

This subject introduces fashion marketing and promotion and the importance of this application in business practice. It presents students with the opportunity to constructively plan, implement, analyse and evaluate a number of design and marketing situations. The subject is practice based and is offered through a series of lectures and tutorials.

The subject covers the following topic areas: the importance of marketing within fashion and textile design; the marketing mix; opportunities and strategies utilised within marketing; consumer markets and behaviour; and marketing plans and research.

Typical availability

Autumn semester, City campus
Spring semester, City campus