University of Technology SydneyHandbook 2007

81920 Marketing and Design

4cp
Postgraduate

This subject provides students with a working knowledge of the concept of marketing, and an understanding of the problems faced by management in achieving marketing success. It consists of a series of seminar/tutorials including case studies concerned with such topics as market segmentation, market research, new product development, packaging, pricing, promotion, advertising, product image, test marketing, strategies and tactics for existing products, services and societal marketing, legislation, and consumerism.

Typical availability

Spring semester, City campus

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.