81920 Marketing and Design

This subject provides students with a working knowledge of the concept of marketing, and an understanding of the problems faced by management in achieving marketing success. It consists of a series of seminar/tutorials including case studies concerned with such topics as market segmentation, market research, new product development, packaging, pricing, promotion, advertising, product image, test marketing, strategies and tactics for existing products, services and societal marketing, legislation, and consumerism.

Typical availability

Spring semester, City campus