57132 Media Relations
8cp Graduate subject – Public Communication – 400 level
In this subject, students explore the role and uses of media relations for communication management. They explore the relationship between journalism and public relations and the structures, regulatory frameworks and processes relevant to developing media strategies. They review mass communication research traditions such as media effects theories and agenda setting, applying their understanding to issues for professional public relations practice. Public opinion and diffusion of ideas and innovations are examined, along with the concept of the public interest. Students investigate ways in which new media have changed the landscape for communicating with publics and for media relations. They practise developing media plans and products to broaden their awareness of the diversity of media channels. In their final project, they develop briefing notes and perform as interviewees in the UTS television studios.
For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/57132.pdfTypical availability
Autumn semester, City campus
2007 contribution for post-2004 Commonwealth-supported students: $832.67
2007 amount for undergraduate domestic fee-paying students: $2,760.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the
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