57131 Inventive Media Advertising
8cp Graduate subject – Public Communication – 400 level
This subject explores the importance of ideas in communication and building brands, the challenges posed by a diverse media landscape and the efficiency of advertising. Against a backdrop of technological change, students examine the consumer's interactions with the media, brands, ideas and advertising. As a component of finding insights and recognising ideas, students examine what changes occur in ideas as they migrate from one channel to another and the associated issues for practitioners. In pursuit of innovative approaches to idea generation, a critical research and practice-based approach is taken in which students explore experimental and industry techniques and critique their value in uncovering ideas with practical potential for advertising. Students develop creative solutions for a variety of channels representative of today's complex media environment.
For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/57131.pdfTypical availability
Spring semester, City campus
2007 contribution for post-2004 Commonwealth-supported students: $832.67
2007 amount for undergraduate domestic fee-paying students: $2,760.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the
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