57118 Media Management

This subject introduces participants to a particular style of management which combines a mastery of modern management techniques and an understanding of news journalism. Participants analyse a variety of management styles with a particular focus on those used in large news corporations. They study the distinctiveness of news, journalism and the ways in which journalism professional practice makes special demands on management. These principles are further demonstrated through exploration of classic encounters in recent history to further develop participants' own skills at handling such situations in the future.