57053 Book Publishing and Marketing

8cp
Graduate subject – Writing – 400 level

This subject is offered to students who wish to gain an understanding of the place of marketing in the publishing industry. Among a variety of aspects of publications marketing, the subject, explores both the inherently creative links between publishing and marketing and also detailed issues such as strategic marketing campaigns, the construction and management of budgets, the evaluation of marketing strategies, and methods for analysing the retail market where specific publications are concerned. The subject shows students how to identify and understand a target audience and the most effective ways to reach it. In this subject, the focus is on the marketing of books and magazines, though many of the principles discussed could be applied to other forms of text publications.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/57053.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $832.67
2007 amount for undergraduate domestic fee-paying students: $2,760.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.