57026 Strategic Communication and Negotiation

8cp
Graduate subject – Public Communication – 400 level

This subject analyses and critiques communication campaigns and develops expertise in using strategic planning and applying it to communication management. This involves applying understandings of environmental scanning, stakeholder analysis and issues management. There is an emphasis on understanding consultative processes and learning effective approaches to community consultation. Students develop an understanding of and expertise in negotiation strategies. They study techniques of negotiation and conflict to enhance the development of expertise in managing different expectations and results. Students learn a practical approach to negotiating agreement and apply it to their communication and public relations work.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/57026.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.