48270 Engineering Enterprise

6cp

Requisite(s): (48250 Engineering Economics and Finance AND (120 credit points of completed study in C10061 Bachelor of Engineering Diploma in Engineering Practice OR 120 credit points of completed study in C10062 Bachelor of Engineering Bachelor of Arts in International Studies Diploma in Engineering Practice OR 120 credit points of completed study in C10063 Bachelor of Engineering Bachelor of Arts in International Studies OR 120 credit points of completed study in C10065 Bachelor of Engineering Bachelor of Business OR 120 credit points of completed study in C10066 Bachelor of Engineering Science OR 120 credit points of completed study in C10067 Bachelor of Engineering OR 120 credit points of completed study in C10068 Bachelor of Engineering Bachelor of Business Diploma in Engineering Practice OR 120 credit points of completed study in C10073 Bachelor of Engineering Bachelor of Science OR 120 credit points of completed study in C10074 Bachelor of Engineering Bachelor of Science Diploma in Engineering Practice OR 120 credit points of completed study in C10075 Bachelor of Engineering Bachelor of Medical Science OR 120 credit points of completed study in C10076 Bachelor of Engineering Bachelor of Medical Science Diploma in Engineering Practice OR 120 credit points of completed study in C10078 Bachelor of Engineering Bachelor of Biotechnology OR 120 credit points of completed study in C10079 Bachelor of Engineering Bachelor of Biotechnology Diploma in Engineering Practice OR 120 credit points of completed study in C10080 Bachelor of Engineering in Civil Engineering OR 120 credit points of completed study in C10084 Bachelor of Engineering in Electrical Engineering OR 120 credit points of completed study in C10085 Bachelor of Engineering in Computer Systems Engineering OR 120 credit points of completed study in C10086 Bachelor of Engineering in Telecommunications Engineering OR 120 credit points of completed study in C10087 Bachelor of Engineering in Mechanical Engineering OR 120 credit points of completed study in C10088 Bachelor of Engineering in Manufacturing Engineering OR 120 credit points of completed study in C10091 Bachelor of Engineering in Manufacturing Systems Engineering))
Subject coordinator: Peter Pastars

Advances in technology and technology-based businesses are a fundamental and increasing component of the sustainable economic wellbeing of developed nations. Engineering and science are the disciplines that underwrite technology advances, most of which occur within small businesses and new ventures. This subject develops students' understanding of the various roles within an enterprise, and enhances their ability to function effectively in a business environment – with a particular focus on the challenges posed by new ventures and small businesses. A technology feasibility framework is used to present topics such as marketing, sales, negotiation, service, financial manager, market research and organisational leadership. This is an intensive subject with strong practical orientation, using contemporary case studies to broaden students' perspectives and demonstrate the application of the concepts covered.

Topics addressed include: introduction to entrepreneurship and innovation;introduction to strategy; research and analysis tools – scanning the environment; evaluation of societal, technological, political and financial considerations; intellectual property protection; customers and marketing and opportunity analysis and business planning.

Assessment: Typically students in this subject are assessed through a combination of assignments, project work and a final examination.

Typical availability

Autumn semester, City campus
Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,460.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.