27728 Event Marketing
6cp Postgraduate
This subject provides an overview of key considerations in the marketing of event experiences, and seeks to develop a comprehensive understanding of the event attendee. The focus of this subject is on the application of the strategic marketing planning process to events of various types. This process involves: undertaking a situational analysis; establishing target markets – setting objectives and associated strategies, along with plans for their achievement; and the development of control and evaluation systems. Case studies examining how the marketing planning process has been applied to selected Australian and overseas events are a feature of this subject.
2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the
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