27728 Event Marketing

6cp
Postgraduate

This subject provides an overview of key considerations in the marketing of event experiences, and seeks to develop a comprehensive understanding of the event attendee. The focus of this subject is on the application of the strategic marketing planning process to events of various types. This process involves: undertaking a situational analysis; establishing target markets – setting objectives and associated strategies, along with plans for their achievement; and the development of control and evaluation systems. Case studies examining how the marketing planning process has been applied to selected Australian and overseas events are a feature of this subject.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.