27306 Marketing of Leisure Services

Requisite(s): 24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

This subject develops a comprehensive awareness of marketing in the leisure environment. It gives students the opportunity to develop applied skills in the construction of a marketing plan and the management of the marketing mix in the leisure industry.