24728 Strategic Marketing Management

8cp; availability: Executive MBA (C04031) students only
Postgraduate

This subject introduces strategic marketing management in a global context. It is managerially oriented and focuses on the problems faced by marketing managers as they enter an increasingly dynamic, complex, and rapidly changing global environment. Within this context, a number of key areas are addressed, including strategic thinking, critical analysis, problem-solving and decision making under conditions of uncertainty, and the development of strategic marketing plans. Broader issues such as globalisation, the impact of technology on marketing strategies, strategic partnerships, and the future of marketing are also covered. Emphasis is on the application of theoretical knowledge through a major project and case analysis.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.