24723 Business to Business e-Marketing

Requisite(s): 24737 e-Business Marketing

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

The rapid emergence and deployment of business-to-business electronic business infrastructure poses significant challenges for marketers. This subject provides an awareness of developments and issues associated with the rollout of business-to-business electronic business systems, with frameworks to critically analyse them in relation to business-to-business marketing issues such as specialised communication modes, negotiation, sales management, relationship marketing and relationship management.