24667 Qualitative Research

6cp

Requisite(s): 24309 Introductory Marketing Research OR 243090 Introductory Marketing Research

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Undergraduate

Qualitative research is a growth area in both academic and commercial marketing research. This subject introduces students to a different methodological approach from that which is commonly emphasised in market research subjects. Alternative research designs are considered, along with the associated instrumentation, data collection and analysis. Communication of results for a range of academic and industry audiences is also considered.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.