24546 Marketing Research Project

Requisite(s): 24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

This subject provides a closure experience to students who have completed the prerequisite subject. Students undertake a marketing research project which augments the research skills developed in the prerequisite subject. Students work alone or in small groups to undertake an investigation of a marketing management problem. Each group is responsible for the identification of the research problem, designing and implementing a suitable research process, and interpreting data and making recommendations to resolve the research problem.