21859 The Virtual Value Chain

The integrated value chain is a process by which multiple enterprises within a shared market channel collaboratively plan, implement, and electronically and physically manage the flow of goods, services and information along the entire value chain from point of origin to consumption. This process increases customer-perceived value and optimises the efficiency of the value chain, creating competitive advantage for all stakeholders in the value chain. This subject focuses on the transformation of the integrated value chain. It also enables the analysis of the deconstruction of value chains possibly within newly emerging electronic networks with the arrival of new business models and business ecosystems.