This sub-major allows in-depth study of how and why firms choose to conduct business in international markets. It provides students with experience of Australian firms' marketing efforts in international markets, and also gives them the option of experiencing international marketing first-hand overseas. This sub-major is only available to students undertaking a major in Marketing or International Business or a sub-major in Marketing. This sub-major is offered at City campus only.

Completion requirements

Select 24 credit points from the following options:		24cp
STM90003 International Marketing sub-major: No country study option	24cp
STM90004 International Marketing sub-major: Country study option	24cp
Total		24cp