This sub-major provides students in Bachelor of Business majors other than Marketing with the opportunity to develop skills in, and an understanding of, the marketing research process and the information management and analytical skills that supports it. The sub-major places a strong emphasis on the delivery of early career work-ready skills in information management and marketing research. Bachelor of Business students completing this sub-major who have also completed Consumer Behaviour may also be eligible for AMRS accreditation. This sub-major is offered at City campus and partially at Kuring-gai campus.

Completion requirements

24309 Introductory Marketing Research		6cp
24331 Decision Models in Marketing		6cp
24430 Applications of Marketing Research		6cp
24203 Quantitative Marketing Analysis		6cp
Total		24cp