The Marketing Research sub-major provides participants with the opportunity to acquire an in-depth knowledge of marketing research. It exposes students to the marketing research process, research methodologies, data collection approaches and analysis techniques. In-depth coverage is provided of both quantitative and qualitative methodologies as well as data modelling.

Completion requirements

24720 Marketing Research		6cp
Select 18 credit points from the following options:		18cp
24750 Marketing Decision Analysis	6cp
24908 Qualitative Research Methods	6cp
24902 Research Methods in Marketing	6cp
Total		24cp