The Marketing sub-major provides students with the opportunity to acquire a fundamental knowledge of marketing through selecting from a range of subject options. Participants have the opportunity to acquire knowledge in specialist marketing areas including services, business-to-business, e-business, and international.

Completion requirements

Select 24 credit points from the following options:		24cp
24737 e-Business Marketing	6cp
24720 Marketing Research	6cp
24706 Services Marketing	6cp
24707 Business to Business Marketing	6cp
24710 Buyer Behaviour	6cp
24713 Sales Management	6cp
24730 Advanced Marketing Management	6cp
24738 International Marketing Management	6cp
Total		24cp