University of Technology SydneyHandbook 2007

C11039v3 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 020216G
Load credit points: 24
Course EFTSL: 0.5
Faculty/institute responsible: Business
Location: City campus

Overview
Career options
Articulation
Additional admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information

Overview

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing, and is designed for those requiring a general understanding of marketing principles.

The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options

Career options include management-level positions in industry or government.

Articulation

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07031), the Master of Business in Marketing (C04067), and the Master of Business in International Marketing (C04068).

Additional admission requirements

Applicants require one of the following:

  • a cognate degree from a UTS-recognised university or other tertiary education institution
  • a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience, or
  • extensive relevant work experience and evidence of a general capacity to undertake tertiary education.

Course duration and attendance

The Graduate Certificate in Marketing may be completed in one year of part-time study, or one semester of full-time study.

Course structure

The Graduate Certificate in Marketing comprises 24 credit points of study, made up of four subjects.

Course completion requirements

STM90316 Core subjects 24cp
Total 24cp

Course program

The course program is shown below.

 
24734 Marketing Management 6cp
22747 Accounting for Managerial Decisions 6cp
24710 Buyer Behaviour 6cp
24720 Marketing Research 6cp

Other information

Further information is available from the Graduate School of Business on: