The Graduate Certificate in Marketing introduces some of the key dimensions of marketing, and is designed for those requiring a general understanding of marketing principles.
The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
Career options include management-level positions in industry or government.
This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07031), the Master of Business in Marketing (C04067), and the Master of Business in International Marketing (C04068).
Applicants require one of the following:
The Graduate Certificate in Marketing may be completed in one year of part-time study, or one semester of full-time study.
The Graduate Certificate in Marketing comprises 24 credit points of study, made up of four subjects.
STM90316 Core subjects | 24cp | |
Total | 24cp |
The course program is shown below.
24734 Marketing Management | 6cp | |
22747 Accounting for Managerial Decisions | 6cp | |
24710 Buyer Behaviour | 6cp | |
24720 Marketing Research | 6cp |
Further information is available from the Graduate School of Business on: