C04068v4 Master of Business in International Marketing

Overview

The Master of Business in International Marketing addresses the need to enhance Australia's international competitiveness in a rapidly changing global environment.

The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The option exists for overseas market visits as part of the coursework.

Course aims

The course provides a thorough grounding in the basic principles of marketing, marketing research, planning and strategy. Specific emphasis is placed on international marketing research, current issues impacting on organisations operating internationally and competitive international marketing strategies.

Career options

Career options include management-level positions in industry or government.

Articulation

Additional admission requirements

Applicants require one of the following:

• a cognate degree from a UTS-recognised university or other tertiary education institution
• a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience
• a relevant Graduate Diploma from UTS or a UTS-recognised tertiary education institution, or
• a relevant Graduate Certificate from UTS or a UTS-recognised tertiary education institution, with at least a Credit average.

Additional recognition of prior learning

Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.

Course duration and attendance

The course duration is three years of part-time study, or one-and-a-half years of full-time study.

Course structure

The Master of Business in International Marketing totals 72 credit points and consists of a combination of core subjects and electives.

Course completion requirements

Course program

The course program is shown below.

Professional recognition

Chartered Institute of Marketing (CIM)

Completion of this course meets the educational requirements for Professional Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

Other information

Further information is available from the Graduate School of Business on: