89301 Design Communication and Criticism

Design is the visualising of alternative futures. Expert designers are adept at a wide range of visualisation techniques that can be used to present the same idea in different ways depending on the audience. However, design is not only visual, but also verbal, with designers discussing, evaluating, presenting and explaining design propositions. This subject aims to expand the repertoire of visual and verbal communication strategies of designers, and expand designers' understanding of the power and limits of those strategies, particularly in cross-cultural contexts. Participants become design communication leaders by practising and critically evaluating traditional and innovative visual and verbal presentation and argumentation throughout this subject.