85601 Design Entrepreneurship: Business Innovation

6cp

Designers don't have to wait for clients to walk through the door, but can instead use their design skills to develop new businesses. In-house designers can also take on managerial roles creating new directions for companies. This subject explores the fields of design management, management theory, innovation and leadership to give students contexts for designing entrepreneurially. Students look at case studies of 'disruptive' or new market creating designs, and organisational changes needed to sustain these culture-shifters. The subject centres around interdisciplinary collaborations through which students identify a new market potential, and then, in consultation with representatives of that context, design something for that new market.

Typical availability

Autumn semester, City campus
Spring semester, City campus
Summer session, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $612.38
2006 amount for undergraduate domestic fee-paying students: $2,040.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.