59333 Advertising Strategies

6cp
Requisite(s): 59330 Advertising Practice
Elective

This subject advances knowledge and understanding of principles of strategic creativity in advertising practice. It develops students' ability to analyse creative approaches and address the debate on 'award' vs. 'strategic' creativity. Students gain an understanding of advertising agency disciplines and their contribution to campaign planning, production and pitching. Topics include the significance of strategic planning in campaign development, conceptual and production issues involved in radio and TV advertising, the evaluation of advertising effectiveness, and the development and selling of an integrated advertising idea. Students engage in scriptwriting and the production of storyboards for broadcast media and develop their concepts through to finished form using current digital technologies taught within the subject.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/59333.pdf

Typical availability

Spring semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,220.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.