32122 Business to Consumer: Fundamental Principles and Technologies

6cp; availability: Honours and postgraduate degree students
Requisite(s): 32120 Introduction to e-Business Technology
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

This subject introduces students to the fundamental B2C concepts and models. Online retailing and CRM case studies are covered. The subject includes a hands-on practical component using a B2C development platform.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.