University of Technology SydneyHandbook 2006

27768 Arts Audience Research Methods

6cp
Postgraduate

This subject examines the methods, results and uses of empirical research on actual and potential arts audiences and addresses the role of research in arts management and cultural policy, including policy studies, feasibility studies, market demand studies, and program evaluation. It develops practical skills in report writing, the use of the literature, secondary data analysis, observation, qualitative methods, and questionnaire surveys, including the use of the SPSS computer package for survey analysis.


For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/27768.pdf

Typical availability

Spring semester, Kuring-gai campus

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.