27716 Sport Marketing

6cp
Postgraduate

This subject examines the nature of market relations and marketing processes for sport. It focuses on the development of professional skills relevant to marketing strategies in sports management. It covers sport marketing; coordinated activities, product, price, place and promotion of sport; meeting client needs – products, programs and services in sport; selling and marketing orientations in various market sectors; market research, criteria for effective market segmentation; and promotional tools – advertising, publicity, incentives; and special event marketing in sport. Corporate sponsorship, fundraising, sales and public relations are also covered.

For detailed information, see the full subject description at:
http://www.gsb.uts.edu.au/courses/subject/syllabus/27716.pdf

Typical availability

Spring semester, Kuring-gai campus
Autumn semester, China

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,220.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.