24902 Research Methods in Marketing

6cp
Requisite(s): 24203 Quantitative Marketing Analysis OR 242030 Quantitative Marketing Analysis OR 24510 Advertising Research OR 245100 Research Methods In Advertising
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject introduces various advanced research methods in the marketing discipline, with an emphasis on quantitative and multivariate analytical techniques. It adopts an applications-oriented approach to applying advanced statistics and computer software to theory development and theory testing in marketing. It develops considerable expertise in conducting sound and rigorous research projects in both theoretical and applied research settings.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24902.pdf

Typical availability

Autumn semester, City campus
Spring semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,190.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.