University of Technology SydneyHandbook 2006

24722 Customer Interaction and Behaviour

6cp
Requisite(s): 24737 e-Business Marketing
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate

This subject provides an understanding of the various ways in which consumers utilise the Internet and the internal and external influences on their behaviour. It examines the role of traditional forms of marketing communication as well as various forms of interactive communication in one-to-one marketing and the building of long-term customer relationships.


For detailed information, see the full subject description at:
http://www.gsb.uts.edu.au/courses/subject/syllabus/24722.pdf

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.