University of Technology SydneyHandbook 2006

24408 e-Marketing Strategy

6cp
Requisite(s): 24307 Electronic Business OR 243070 Electronic Business Principles
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject further develops electronic business and marketing strategy models and frameworks. Students critically analyse current electronic and marketing strategy models and frameworks in different competitive environments, using case studies. As electronic business and marketing strategy concepts are still in the emerging and formative stages, students are rigorously challenged to rethink and redefine concepts of strategy for electronic business environments. Students are introduced to new strategic thinking concepts, tools and processes applicable to highly uncertain and rapidly changing high-technology industries and environments. Students apply their perspectives to electronic business and marketing strategy through an academic paper and a group case study project.


For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24408.pdf

Typical availability

Spring semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,220.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.