24207 Strategic Business Media Planning

6cp
Requisite(s): 24210 Advertising and Promotions Management OR 242100 Advertising and Promotions Management
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject focuses on the important role of media planning in the development of an organisation's marketing communications activities. It provides an understanding of the media planning process and strategic decision making behind media selection in successful advertising campaigns. It also provides both a theoretical and practical approach to media planning.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24207.pdf

Typical availability

Autumn semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,220.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.