UTS course code: C04210
Testamur title: Master of Communication Management
Abbreviation: MCommM
Course fee: to be advised (international)²
Total credit points: 72

Footnotes:
1. Subject to final approval.
2. This course is not offered to local students.

This course is being developed for offshore delivery in China with a leading local partner university.

Course aims
Admission requirements
Course duration
Course structure

Course aims

Graduates of the Master of Communication Management have:

• competency in understanding, identifying and communicating with publics to build and maintain relationships
• an understanding of organisational culture and climate factors and the ability to diagnose communication problems and engage in change management
• the ability to understand and choose appropriate research methods for communication professionals
• an understanding of the cultural bases of communication and the capacity to relate to publics from cultures other than their own
• a good understanding of the nature of communication and communication management through a broad range of theories and paradigms
• a sensitivity to ethical and legal issues related to communication
• a capacity to critically reflect on the role and responsibilities of communicators
• an understanding of contexts of communication
• the capacity to analyse, design, cost and evaluate a public relations strategy and campaigns
the capacity to be international in perspective
• the capacity to critically reflect on their learning and professional communication practice competency in analysing research data and designing and evaluating research proposals for problem solving
• the ability to implement communication strategies and evaluate their effectiveness
• the ability to apply communication theories to the analysis of case studies and professional practice
• the ability to analyse issues and engage in negotiation and consultation
• the ability to provide strategic advice to senior management and to manage issues and crises
• an understanding of communication management in local and international contexts, and
• the ability to understand and practice leadership in communication management.

Admission requirements

To gain entry to this course an applicant must demonstrate a very strong level of education, background and capability. It is expected that applicants have an undergraduate degree as well as professional experience in the field and that they have demonstrated a high level of interest and knowledge in the area of communication management.

Course duration

The course is offered over one year full time.

Course structure

57022 Managing Communication 8cp
57025 Cross-cultural and International Communication 8cp
57023 Communicating with Publics 8cp
57024 Managing Public Communication Strategies 8cp
57029 Communication Management Case Studies 8cp
and either
57026 Strategic Communication and Negotiation 8cp
or
57082 Communication Management and New Media 8cp
and either of the following 24-credit-point sequences
57054 Marketing 6cp
57055 Human Resource Management 6cp
57056 Strategy 6cp
57057 Enterprise Financial Management 6cp
or
57059 Strategy for Media Development 8cp
57058 Media Operations Management 8cp
57060 Media and Communication Management in China 8cp