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Majors

Students must undertake a major which consists of 48 credit points (eight 6-credit-point subjects) of study in a related area. Students may also elect to undertake a second major. It should be noted that not all subjects will be offered each semester, and not all majors will be available at both campuses.

Students intending to enrol in the Accounting, Banking, Finance, or Economics majors may need to undertake the foundation core subjects 22207 Accounting Transactions and Business Decisions and/or 25300 Fundamentals of Business Finance, or their pre-2001 equivalents, in order to meet the requirements of the majors. See major entries below for details.

Students enrolled in the Bachelor of Engineering, Bachelor of Business (C10065); Bachelor of Engineering, Bachelor of Business, Diploma in Engineering Practice (C10068); Bachelor of Business, Bachelor of Laws (C10125); Bachelor of Biotechnology, Bachelor of Business (C10169); Bachelor of Medical Science, Bachelor of Business (C10163); and the Bachelor of Science, Bachelor of Business (C10162); Bachelor of Business, Bachelor of Computing (C10219) or any other combined degree are ineligible to undertake the Bachelor of Business major in Information Technology, effective Autumn semester 2001. Students enrolled in these courses are required to complete a Business major offered by a School or Schools within the Faculty of Business, effective Autumn semester 2001.

Policy on subject substitution

Where there is an overlap between majors and sub-majors which enables students to meet the objectives of the relevant majors or sub-majors by taking less than the required credit points, students may substitute any subject chosen from the Faculty of Business to make up the required number of credit points. Students are still required to meet normal prerequisite conditions in choosing a substitute subject. As some majors have specific substitution rules, students should refer to the information in specific majors.

Policy on overspecialisation

Students are normally expected to take 18 credit points of study as sub-majors outside the area of their major to fulfil the objectives of the Bachelor of Business degree in providing a broad business education.

Accounting major

The Accounting major builds upon the core subjects to develop the knowledge, skills, values and other intellectual attributes needed by current and future accountants. This major satisfies the university education requirements of CPA Australia and The Institute of Chartered Accountants in Australia.

Students intending to enrol in the Accounting major must complete the foundation core subjects 22207 Accounting Transactions and Business Decisions and 25300 Fundamentals of Business Finance or their pre-2001 equivalent in order to meet the requirements of the major.

22320 Accounting for Business Combinations
22321 Cost Management Systems
22420 Accounting Standards and Regulations
22421 Management Decisions and Control
22522 Assurance Services and Audit
79014 Applied Company Law¹
79017 Taxation Law ¹
and either
22520 Corporate Reporting: Professional and Conceptual Issues
or
22319 Financial Statement Analysis

Footnote:
1. As part of the Accounting major, Bachelor of Business, Bachelor of Laws (C10125) students may undertake 70417 Corporate Law instead of 79014 Applied Company Law, and 76212 Revenue Law instead of 79017 Taxation Law.

Note: Students should note that CPA Australia will not, in principle, accept Conceded Passes in subjects required by them. However, CPA Australia will now accept a Conceded Pass in a first- or second-year subject, provided that a further subject in the same subject area has been passed. Further information can be obtained from CPA Australia.

Advertising and Promotions Management major

The Advertising and Promotions Management major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to effectively and efficiently manage a firm's advertising and other marketing communication activities. This major has received support from the Media Federation and the Advertising Federation of Australia and is designed for students who are interested in specialising in the study of advertising, promotions and media within a managerial framework. The major enables students to acquire a knowledge and understanding of the theory and practice of marketing communications. In particular, the major focuses on advertising and media strategy and planning, and evaluates other promotional tools within the context of the marketing communications process. Students gain the skills to plan and manage advertising and promotional campaigns and evaluate their effectiveness through market research.

Where a subject overlaps with one in another major or sub-major, students are required to substitute the overlapping subject with another Faculty of Business subject.

24202 Consumer Behaviour
24210 Advertising and Promotions Management
24510 Research Methods in Advertising
24604 Project in Advertising
24206 Interactive Communication and Customer Behaviour
24207 Strategic Business Media Planning
59330 Advertising Practice
59333 Advertising Strategies

Banking major

The world of banking has undergone considerable change over recent years in Australia and overseas. Banking is part of the financial services sector that is at the forefront of electronic business and risk management. The subjects in the major provide students with the professional skills, knowledge and understanding that are required for a career in banking in either Australia or in a country within the region. Senior Associateship status is offered by the Australian Institute of Banking and Finance (AIBF) for students completing the major and who have appropriate work experience. Students intending to enrol in the Banking major must complete the foundation core subjects 22207 Accounting Transactions and Business Decisions and 25300 Fundamentals of Business Finance or their pre-2001 equivalents in order to meet the requirements of the major.

Most of the subjects in this major are offered only at City campus, however the major shares several subjects with the Finance major that is offered at Kuring-gai campus. Students undertaking this major in conjunction with the Finance or Economics major must substitute another Faculty of Business subject for each overlapping subject in their majors.

25555 Macroeconomics: Theory and Applications
25556 The Financial System
25503 Investment Analysis
25410 Corporate Financial Analysis
25561 Measuring and Managing Risk
79015 Banking Law
25409 Managing Financial Institutions
25522 Financial Services and Products

Economics major

Businesses operate within the economy and many of the prospects and problems faced by a business are influenced or determined by the economy. Consequently, many business leaders emphasise the need for business managers to understand the economy and its impact on the business. The Economics major is accordingly a valuable second major for Business students. The subjects in the major provide students with professional skills, knowledge and understanding that enhance their capabilities in each of the professional areas within business. Students intending to enrol in the Economics major must complete the foundation core subject 25300 Fundamentals of Business Finance or its pre-2001 equivalent in order to meet the requirements of the major.

Most of the subjects in this major are offered only at City campus. Students undertaking this major in conjunction with the Finance or Banking major must substitute another Faculty of Business subject for each overlapping subject in their majors.

25555 Macroeconomics: Theory and Applications
25556 The Financial System
25562 Economics of the Firm
25304 Asian–Australian Economic Relations
25416 Economics of Money and Finance
25564 Labour and Industry in the Global Context
25315 International Economics
25560 Applied Economic Analysis

Electronic Business major

The focus of the Electronic Business major is on business systems, processes and relationships associated with creating and transferring value in electronic environments among and between organisations, their partners, their alliance groups and to customers or end-users. There is a strong emphasis on customer relationships built on a multimedia one-to-one interactive paradigm. This approach to building relationships is a distinguishing characteristic of advanced electronic business systems.

24307 Electronic Business
24408 Marketing Strategy for Electronic Business
24412 Electronic Business Project
21121 Managing Electronic Business Processes
22523 Assurance for Electronic Business
and
31950 Networked Enterprise Design
or one of the following four subjects
31092 IS Development Approaches
31606 Virtual Communities
31749 Internet Commerce
31736 Business Processes and IT Strategy
and
48721 Strategic Electronic Business Technologies
79102 Law and the Digital Economy

Finance major

Finance has evolved as a major field of business practiced by either business executives in the management of the company's funds or by executives in the financial sector who may work in financial markets, financial institutions, IT or in consultancy firms that provide financial advice and services to business and people. The subjects in the major provide students with professional skills, knowledge and understanding that are used in a career in finance. The Finance major is a natural complement to the Accounting major for students preparing for a career in corporate finance and a natural complement to the Banking major for students planning a career in the financial sector.

Students intending to enrol in the Finance major must complete the foundation core subjects 22207 Accounting Transactions and Business Decisions and 25300 Fundamentals of Business Finance or their pre-2001 equivalents in order to meet the requirements of the major.

The School of Finance and Economics advises that students intending to apply for the Honours program in Finance should complete the subject 25560 Applied Economic Analysis as their optional subject from the list below.

The subjects in the major are offered at both Kuring-gai and City campuses. Students undertaking this major in conjunction with the Economics or Banking major must substitute another Faculty of Business subject for each overlapping subject in their majors.

25555 Macroeconomics: Theory and Applications
25556 The Financial System
25503 Investment Analysis
25620 Derivative Securities
25410 Corporate Financial Analysis
25557 Corporate Finance: Theory and Practice
25558 Issues in Corporate Finance
choose 6 credit points from the following
25559 New Start Financing and Valuation
25421 International Financial Management
25420 Applied Financial Management
25416 Economics of Money and Finance
25415 Personal Financial Planning
25560 Applied Economic Analysis

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