Marketing

Master of Business in Marketing

UTS course code: C04067
Testamur title: Master of Business in Marketing
Abbreviation: MBus
Course fee: $2,000 per subject (local); $8,800 per semester (international)
Total credit points: 72

Master of Business in International Marketing

UTS course code: C04068
Testamur title: Master of Business in International Marketing
Abbreviation: MBus
Course fee: $2,000 per subject (local); $8,800 per semester (international)
Total credit points: 72

Graduate Diploma in Marketing

UTS course code: C07031
Testamur title: Graduate Diploma in Marketing
Abbreviation: GradDipMktg
Course fee: $2,000 per subject (local); $8,800 per semester (international)
Total credit points: 48

Graduate Certificate in Marketing

UTS course code: C11039
Testamur title: Graduate Certificate in Marketing
Abbreviation: GradCertMktg
Course fee: $2,000 per subject (local); $8,800 per semester (international)
Total credit points: 24

Admission requirements
Course duration
Course program
Other information

A rewarding exchange between suppliers of goods and services and their clients or customers is essential for the viability of all providers. The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australia and international markets.

The Graduate Certificate in Marketing introduces some of the other key dimensions of marketing and is designed for those requiring a general understanding of marketing principles.

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management. The course assists students in developing an ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

The Master of Business in Marketing provides the opportunity for students to further extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. The course also incorporates the study of computer programs specifically designed to aid the marketing decision process.

The Master of Business in International Marketing addresses the need to enhance Australia's international competitiveness in a rapidly changing global environment. The course provides a thorough grounding in the basic principles of marketing, marketing research, planning and strategy. Specific emphasis is placed on international marketing research, current issues impacting on organisations operating internationally and competitive international marketing strategies. The option exists for overseas market visits as part of the coursework.

Admission requirements

Graduate Certificate

• A degree from a recognised university or other higher education institution and a minimum of at least two years' relevant work experience
or
• Extensive relevant work experience and evidence of a general capacity to undertake tertiary education

Graduate Diploma

• A degree from a recognised university or other higher education institution and a minimum of at least two years' relevant work experience
or
• Satisfactory completion of the relevant Graduate Certificate

Master of Business

• A degree from a recognised university or other higher education institution and a minimum of at least two years' relevant work experience
or
• Completion of a relevant Graduate Diploma from UTS or other recognised higher education institution
or
• Completion of a relevant Graduate Certificate from UTS or other recognised higher education institution, with at least a Credit average

Course duration

The Master of Business in Marketing is three years of part-time, or one-and-a-half years of full-time study.

The Master of Business in International Marketing is three years of part-time, or one-and-a-half years of full-time study.

The Graduate Diploma in Marketing is two years of part-time, or one year of full-time study.

The Graduate Certificate in Marketing is one year of part-time, or a half-year of full-time study.

Course program

Footnote:
1. 24755 Applied International Marketing Research is a two-semester subject. Students enrolling in this subject must take it in both semesters. Alternatively, students may take 24791 Business Project – International Marketing plus one elective subject.

Electives for Graduate Diploma or Master of Business in Marketing

24700 Promotion and Advertising Overseas
24706 Services Marketing
24707 Business-to-business Marketing
24713 Sales Management
24714 Marketing Creativity
24715 Strategic Marketing in Electronic Business
24716 Research Project in E-Business Marketing
24717 Marketing Entrepreneurship in Electronic Business
24720 Marketing Research¹
24736 Marketing Communications
24737 E-Business Marketing¹
24738 International Marketing Management
77948 Marketing Legislation in Australia
24742 New Product Management
24743 Contemporary Issues in International Marketing
24744 Competitive International Marketing Strategy
24750 Marketing Decision Analysis
24792 Business and Culture in the Asia–Pacific
xxxxx Any elective listed in the Master of Business in International Marketing
xxxxx Any one other elective approved by the Course Director

Footnote:
1. If either 24720 Marketing Research or 24737 E-Business Marketing is taken as a core subject then the other may be taken as an elective.

Electives for Master of Business in International Marketing

24700 Promotion and Advertising Overseas
24703 Marketing and International Trade Relations
24705 Marketing Projects and Services Overseas
24743 Contemporary Issues in International Marketing
24744 Competitive International Marketing Strategy
24724 Global E-Business Marketing
24792 Business and Culture in the Asia–Pacific
xxxxx Any one other international subject approved by the Course Director

Other information

Further course information is available from the Faculty of Business website at:

www.business.uts.edu.au/courses